NTI Nuclear Narrative and Audience Research

How do we connect nuclear threats with what is most relevant and deeply meaningful in people’s daily lives? Who is persuadable, and are there common elements of a story that move the widest audience of the U.S. public?

In 2021, the Nuclear Threat Initiative commissioned research into these questions by an interdisciplinary team who have examined similar questions on youth civic engagement, gender justice, and poverty. Findings were derived, in part, from 90-minute, one-on-one interviews with a cross section of Americans, and randomized controlled trials of content with more than 10,000 people.

NTI is sharing these findings so that it can serve as a resource to advocates, experts, media makers, and funders in the community.

Nuclear Narrative Research Briefing: Persuasive Stories, Persuadable Audiences


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